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FINANCE:
Here are some great ways to finance your next musical project >>
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Make
a commitment to yourself right now that you will
find a way to raise the money. A wise man once
said, "Whether you think you can or can't do something,
you're right." Confidence and optimism will take
you a long way toward your monetary goals. Know
that you can find a way to raise the money and
let your passion drive you toward making it happen.
Set up a Musical Project Fund bank account. Doing
so will add more commitment to your intentions--plus
it will earn interest while you work your money
plan.
Set aside a percentage of your "day gig" salary.
If you have a regular income from another source,
take $20 a week (or more) off the top. Self-financing
takes a bit of discipline and sacrifice on your
part, but it's well worth it, knowing that you'll
be in debt to no one when you reach your goal.
Earn extra cash from other music-related activities.
Don't limit yourself to your current financial
situation. Is there a product or service you can
make or perform to bring in more money? What about
music lessons, studio session work, repairing
equipment, publicity, computer-related services,
booking bands, etc? Open your mind to potential
money-making streams you're not pursuing as much
as you could be right now.
Rent equipment you already own to others. Why
let that PA system gather dust when it could be
generating revenue? Pin up fliers and run classified
ads announcing what you have to offer. And then
put that extra cash into your Musical Project
Fund.
Sell off old equipment you don't use. Everyone
has an amp, mixer, 4-track or some musical gadget
they would be better off selling for cash than
keeping. Look hard enough and you'll probably
find something you can part with.
Set aside money from paid band jobs. This is perhaps
one of the best ways a musical act can go about
raising money. If you gig regularly and don't
need all these funds to survive, you can build
up quite a stash--possibly up to a few thousand
dollars or more--in a couple months.
Promote one or two live shows as fund-raising
gigs for your next album. Not-for-profit organizations
use this method all the time. Why not you? Plus,
you may be surprised to find that your fans will
support your project (with their dollars) if you
simply ask them to.
Sell your own CDs, cassettes and/or records. Even
if it's only a primitive, two-song demo, get some
kind of recorded product out and sell it to raise
money for your project. If you play out or get
any radio airplay at all, you're wasting a valuable
revenue-producing opportunity by not having a
recording available for sale.
Sell T-shirts, caps, posters, stickers and other
merchandise. Having music fans watching your band
at a club is the perfect environment in which
to market your paraphernalia. If they can't take
the band members themsvelves home, the next best
thing is a cool memento your admirers can purchase
and take with them.
Grants. If your project is of historical significance
or has a cultural impact, you may be eligible
for the many grants offered each year by government,
schools and corporations. Check the library for
grant sources.
Sponsorship. Instead of Coke, Pepsi or Budweiser
sponsoring you, why not the local recording studio?
You promote their business to your fans, they
give you free stuff in exchange. It can't hurt
to investigate this often-overlooked idea.
Bartering. The ancient art of trading goods and
services works perfectly for Guerrilla Music Financing.
This may be one of your most powerful approaches
to getting what you want on a limited budget.
Make a list of all you have to offer a studio
or store owner and then, most importantly, see
what his or her needs are and how you can find
a way to satisfy them--without spending your hard-earned
cash.
Set weekly and monthly money-raising goals. The
only way you're ever going to raise that capital
for your musical project is to make the commitment
and stay on track. Therefore, break down your
overall money goal into bite-size chunks that
you can achieve each and every week--or at least
every month. By raising, saving and/or trading
a couple hundred dollars here, a few hundred there,
a single individual can quite possibly accumulate
$2,000 to $5,000 dollars in about six months.
Multiply those figures by the four members in
an average band (or partners in a company) are
you're starting to look at some serious investment
capital--all without going through the hassles
of traditional bank/investment financing.
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